The second installment of Samsung’s Join the Flip Side psychological thriller saga.
This time we follow a group of students who hear about this “terrifying” rumor spreading around about the Samsung Z Flip. Once you see it…well…let’s just say I hope you’re not too attached to your iPhones. You’ve been warned.
& As a lifelong Android user, this was more satisfying to make than you’ll ever know haha
To launch Amazon Music’s latest offerings, we tapped into a universal experience: fandom.
And what’s even better than our fandom itself is the random journeys we take to discover the content we love. It’s like going down these never ending rabbit holes. You never know where you’ll end up.
You’re listening to a song and you recognize a beat they sampled from the 90s. What ever happened to those guys? Are they still making music? Next thing you know, you’re 2 hours deep into a crazy rabbit hole. From contemporary pop to old school British electronica. Now somehow you’re listening to this true crime podcast about murder astronauts. How did we get here? Didn’t I start off listening to Taylor Swift…
ADs: Kristen Walters & Mariano Garcia Cruz
Y2K called — they said we’re boring.
When cellphones made their mainstream debut back in the early 00s, they had a lot more…personality. I mean don’t get me wrong, we’ve made a lot of great tech advancements since then but don’t you think phones are getting a little blah? A little rectangular? A little samesies?
To launch Samsung’s latest ZFlip 5, we teamed up with music video royalty Jenn Nkiru to pay homage to the iconic era that birthed the first flip phones: the 2000s.
[insert funny joke about Will Ferrell here]
[insert funnier joke about Will Ferrell being in the UK]
[insert funniest joke about me being an American leading the charge with two British guys writing jokes about Will Ferrell being in the UK…”Y’all call what, a WHAT!?”]
Role: Creative Director
Watch one of the greatest athletes of all time have a bit of competitive fun on one of the greatest consoles of all time.
(I may be a bit biased, but it’s factual…so am I wrong?)
One word you can use to describe fandom? Passion.
In this hero anthem to launch Amazon Music’s latest offerings, we went with what we know to be true: when you find a song or podcast you love, you want to tell literally everyone you know. I mean, you’ll probably even go to-to-toe with people you don’t know just to defend your faves.
Oh you thought that song was a classic? Clearly you haven’t heard my favorite band yet…
PS: We completed this spot from conception to delivery in less than a month. If you’re not impressed that definitely just makes one of us.
ADs: Kristen Walters & Mariano Garcia Cruz
When the Work from Home mandate hit back in March of 2020, life looked a little…different.
The line between work and home has blurred. Hours were getting longer. We lost our commutes. And with them, our time to decompress.
It seemed like we’re living at work instead of working from home.
We needed to reclaim our restorative time. Our mental health demanded it. Our society needed it. & Beam Suntory wanted to lead the charge.
We took back our work days and set some boundaries. We made 6-7pm sacred. You in?
ADs: Kristen Walters & Kat Hale
Awards
2022 ADC: Bronze - Advertising
2022 ADC: Shortlist (x3)
2022 One Show: Merit - Visual Craft | Art Direction
2022 One Show: Merit - Craft | Art Direction
2022 One Show: Shortlist (x6)
2022 ANDYs Awards : Gold - Craft
2022 Clio: Silver - Design Craft | Typography
2022 Clio: Silver - Design | Brand & Corporate Identity
2022 Clio: Bronze - Digital/Mobile & Social Media Craft | Graphic Design
2021 London International Awards : Bronze - Design | Art Direction
2021 4A's JayChiat Awards : Silver - National Strategy
2021 GPC Rating : 7.5 (Inspiring)
2021 Creativepool : Silver - Integrated
2021 Creativepool : Shortlist (x2)
2021 ADC : Shortlist (x2)
One of the beautiful things about having diverse creatives is the fact that we can tell authentic stories that are specific to us. I desired representation without a higher agenda - I wanted to make a commercial of Black women simply existing.
This spot highlights the fact that our stories are relatable, mainstream experiences as well and deserve to be shown. And the best part has been reading through all the comments and seeing how excited people were to see themselves reflected through our spot.
Dude, of course women play video games...
But Nintendo hadn’t marketed directly to women in over a decade - so maybe people just forgot.
We proactively brought this idea to Nintendo and to say they were on board was an understatement! With an all female team (agency and production) we created over 20 spots in a span of 18 months.
After the debut of this campaign, women became Nintendo’s top demographic.
So yeah, we game. & Don’t you ever forget it.
After 3 years of writing scripts that began “open in Croatia…” I finally got my chance! But of course, it was a Zoom production 😭
In the end, it wound up being shot almost entirely on a blue screen - so I guess I don’t feel too left out.
This was my first stab at CGI - it was insane! Have you ever seen a blue screen treadmill before? Apparently Star Wars wasn’t filmed in actual space? This is all news to me…
Oh! And in an amazing bit of serendipity, we unintentionally hired the same VO artist that was used on the game’s original commercial release back in 2006!
Yes, this was so much fun to film!
No, we didn’t get to go to Australia.
For the past 35 years, Mario has been running, jumping, and saving the Mushroom Kingdom from bad guys, and he couldn’t have done it without you. Thanks for helping Mario on his incredible adventures!
In March of 2020, The Field Museum debuted their first large-scale exhibit curated by a Native American. To help combat the threat of Native erasure, the exhibit highlights the rich history and culture of the Apsáalooke Nation while also breaking antiquated stereotypes by showcasing their modernity, placing their culture firmly in the present.
Using modern Apsáalooke music and photography, we wanted to continue to challenge people’s assumptions by making one very bold statement: The Apsáalooke Nation is here to stay. They aren’t gone. They never left. They’re not history.
A wacky salesman and a real life ghost expert walk onto an informercial set… See how they eagerly convince you to want one of Luigi’s newest weapons that you can’t actually buy.
One summer, a group of amazingly talented Black creatives sat at an Italian restaurant in the heart of Chicago. We were all filling a little uninspired and wanted to reignite our passions for the arts. But we didn’t just want to make pretty things, we wanted to help make a difference.
So we brainstormed for a way to use our gifts for a higher purpose. After a few hours and several tasty dishes later, The Currency Exchange was born.
The Currency Exchange was a multimedia art experience created by Black creatives to highlight the importance of financial literacy in communities of color. The show served as a creative exploration of “the almighty dollar” and the influences that it has on the black community and its culture.
The Currency Exchange artistically unpacked these concepts to bring awareness to the constant influence, both positive and negative, that money has over the Black community using three central themes: Love, Hate and Power.
