TV / OLV / Social • UK

A global platform, reworked for a new market.

We brought Will Ferrell’s PayPal campaign to the UK to launch 3% cashback and a refreshed app experience.

3% Cashback, but make it Will Ferrell.

Hair rollers. Bathtubs. Boarding calls. Because if you’re going to tell people about cashback,
you may as well have Will Ferrell do it from the least sensible places possible.

A global platform, adapted for the UK launch.

From film to OOH and social, we translated the campaign across channels while keeping Will Ferrell’s absurdity,
PayPal’s product story and the UK audience working in the same world.