TV / OLV / SOCIAL • GLOBAL

A global product launch where every scene doubled as a demo.

For the global launch of the Galaxy Z Flip5, we brought personality back to the thing that lives in your hand all day.

The Flip5 was built around self-expression, with a bigger customizable Flex Window, a compact foldable design and new ways to shoot and create.

So instead of listing features, we built them into the entertainment. Every scene was designed around something the phone could actually do, from customizing the Flex Window and shooting hands-free in Flex Mode to folding it shut and slipping it into your pocket.

The product demo became part of the choreography.

BLINK AND YOU’LL MISS THE DEMOS

The features were hiding in plain sight.

Every product moment was built into the action, using movement, styling and choreography to show off what the Flip5 could do without ever breaking the world of the film.